With the recent TERRIBLE press that British Petroleum (BP) has been dealing with, this is their newest attempt at positive advertising.
They stay with the green and yellow of their fortuitous corporate colours, but shift from pure “green” gas image to a less explicit branding using “beeps” — children-like characters who save energy and advocate for BP’s good image.
Whats happened recently with BP is particularly depressing to me. With Lord Browne at the helm BP radically changed big business’ relationship to climate change. They publicized the possibility that inventive, creative and potentially green solutions existed for gas companies to act on their CO2 emission responsibilities.
1 response so far ↓
Oliver // April 19, 2007 at 8:20 pm |
What was nuts about BP is that working inside it was like being in a safety-conscious nightmare. I will always remember how the parking lot at their large UK office had banners on slowing down on each level, and each meeting had to start with safety information for the location. There is a strong correlation w/ GE, where the ‘values’ were very much what GE in fact did wrong in almost all their dealings. You make a big effort to trumpet the things you work hardest at, and thus, fail.